We were engaged to recreate an identity for the Sweet Sweet brand–a Melbourne-based biscuit company specialising in Argentinian baked goods. Drawing inspiration from vibrant colour schemes and cultural iconography and concepts, the resulting design presents a happy-medium of contemporary and traditional.
The creation of a web-store, social media profiles and multiple branding assets enabled the Sweet Sweet project to easily communicate purpose and functionality. An important consideration throughout was to ensure the brand remained fun as well as eye-catching.
With website and social media management continuing as an ongoing project, working with the Sweet Sweet brand has been an exciting exploration into creating for the hospitality sector.
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